110M Doodles Coffee Cups Hit McDonald’s Across the US

McDonald’s has launched 110 million McDonald’s coffee cups with Doodles artwork, one of the largest NFT partnerships ever. This effort began on November 18 to bring NFTs to wider audiences.

Although some customers have complained that the cups were hard to find at first, McDonald’s said they should be available in all its 14,000 US locations no later than November 21. The cups join a broader merchandise collaboration that has included limited-edition pins and digital wearables.

The Impact on Doodles NFTs

Since the announcement, the original Doodles NFT collection has gained significant traction:

• Floor Price Surge: Prices increased from 1.25 ETH to over 2.85 ETH.
• High-Value Sales: Doodle #3954 sold for 42.69 ETH (~$133,000).
• Sales Volume: The collection recorded its best week in over 10 months.

Doodles launched in 2021 during the NFT boom but faced challenges during the market downturn. However, its partnerships, like this one with McDonald’s, highlight its resilience and potential.

How It Works

Here’s how customers can participate:

1. Order a Hot Drink: Use the McDonald’s app to order from McCafé.
2. Receive a Doodles Cup: Your drink will come in one of the exclusive cups.
3. Unlock Exclusive Content: Cups double as tickets to stream Dullsville and the Doodleverse, featuring music by Pharrell Williams, Lil Wayne, and more.

Additionally, Doodles fans can access limited-edition McDonald’s apparel for their avatars by signing up for Doodles Studio.

Beyond the Cups

The collaboration extends to:

• Music Videos: A Pharrell Williams and Marley Bleu music video launches on November 22.
• Times Square Spotlight: The McDonald’s Times Square billboard will feature Doodles throughout the holiday season.

Pharrell Williams, a key figure in Doodles since 2022, is no stranger to McDonald’s. He created the iconic “I’m Lovin’ It” jingle in 2003.

Industry Reactions

This collaboration is being celebrated as a groundbreaking moment for Web3:

• Zeneca (ZenAcademy): “This is one of the most significant NFT collaborations ever, pushing Doodles into mainstream recognition.”
• Betty (Deadfellaz): “A win for crypto-native IP and proof of the power of community-driven brands.”

Why It Matters

This partnership showcases the potential of Web3 brands to integrate with global household names. With 100 million branded coffee cups and various activations, Doodles is set to become a more recognizable name in both NFT and mainstream spaces.