48% of Americans Plan to Buy Crypto Gifts This Holiday Season

Key Findings: 

• 48.7% of Americans plan to buy crypto-related gifts this holiday season. 

• 40.2% of Millennials and 39.6% of Gen Z are the most likely to give crypto gifts. 

• 48.5% of Americans already own cryptocurrency. 

• 74.5% of crypto gifts will likely be Bitcoin or Ethereum. 

• 45.5% believe crypto makes a great gift for occasions beyond the holidays. 

• 39% said receiving crypto gifts encourages them to start investing in digital assets. 

Popular Crypto Gift Choices 

Most people prefer gifting well-known cryptocurrencies like Bitcoin and Ethereum. Here’s a quick look at the most popular choices: 

Bitcoin and Ethereum dominate the list, but NFTs and coin vouchers are gaining popularity. Hardware wallets, which store cryptocurrency securely, also attract buyers who prioritize security. 

Crypto Gift Attitudes 

Not everyone is equally excited about crypto gifts. The survey found that 25.8% of Americans believe cryptocurrency is an ideal gift. Interestingly, 14% of non-crypto owners would keep a digital asset if received as a gift, while 22% would prefer something else. 

For those already invested in crypto, enthusiasm is higher. About 18.4% of crypto holders look forward to receiving more as a gift, while 22% still prefer traditional presents. This split shows that while crypto is gaining traction, it hasn’t fully replaced traditional gifts in everyone’s mind. 

Crypto for Other Occasions 

Beyond the holidays, digital assets are being seen as suitable gifts for birthdays and anniversaries. In fact, 45.5% of respondents said they would be happy to receive cryptocurrency for such events. This suggests that crypto gifts are not just a passing holiday trend but could become a regular gift-giving option. 

Millennials Leading the Charge 

It is Millennials that are most active in the issue of gifting and investing in cryptocurrencies. About 16% of Millennials said they plan to invest in digital currencies next year, while for Gen Z it is 14.7%. 

Meanwhile, only 8% of Gen X is interested in crypto investment. This basically shows that the younger the generation is, the more open they are to adopting cryptocurrency and new financial services, while the reverse is the case with older generations.  

The survey shows an increased interest in crypto-related gifting, especially among young generations. With nearly half of Americans considering gifting cryptocurrencies this season, it is all about the credibility of digital assets creeping into holiday gift-giving culture in the mainstream. This could be Bitcoin, Ethereum, or NFTs, but crypto is fast becoming today’s modern-day holiday gift option.