Amazon in talks to acquire AI startup Decart for about $7 billion

Amazon is negotiating to buy AI startup Decart in a deal valued at about $7 billion, according to Bloomberg. The talks are ongoing, and no formal agreement has been reached. The Wall Street Journal, citing people familiar with the situation, reported the negotiations on October 11, 2026, and described them as early-stage but apparently moving toward a conclusion. Reuters also reported on the talks. It noted, however, that it could not independently verify the details. What Amazon would actually be buying Decart’s core business is making AI models run better. Its main product is the Decart Optimization Stack, or DOS, a software layer that improves how AI models perform across different hardware. The supported platforms tell the story. DOS works across NVIDIA GPUs, Google’s TPUs, and Amazon’s own Trainium chips. Decart also builds its own models. Lucy is a real-time video and world model aimed at uses like virtual try-ons, the kind of feature that lets shoppers see clothing on themselves without leaving the couch. The second model, Oasis, is an interactive world model. It generates environments that respond to user input, a category drawing growing attention from AI labs exploring si...