Apple cuts jobs in Siri and Vision Pro teams as strategic pivot accelerates

Apple has eliminated more than 200 positions across its Siri, Vision Pro, and gaming teams, marking the clearest signal yet that the company is reshaping its bets on spatial computing and voice AI. The cuts affect multiple groups that were once central to Apple’s next-generation product ambitions. The reductions come just days before John Ternus officially takes over as CEO on September 1, 2026, succeeding Tim Cook. Ternus reportedly played a key role in the strategic shifts that triggered these layoffs. What happened and who got cut At least 60 of the affected employees came from Apple’s VR development team, which was eliminated entirely. The broader 200-plus headcount reduction also hit teams working on Siri improvements, 3D video production for Vision Pro, and Apple’s gaming efforts. A restructuring of Apple’s Vision Products Group had already been underway for more than a year, with staff being redistributed across the organization. The latest cuts are better understood as the final chapter of that reorganization rather than a sudden change of heart. Vision Pro’s rough two years Apple launched the Vision Pro in early 2024 to genuine excitement and genuine sticker shock. The hea...