Binance launches campaign to reward LUMIA token holders through Simple Earn

Key takeaways:

• Binance’s Earn campaign for LUMIA token holders goes live on October 24, offering up to 19.9% APR for staking.
• LUMIA holders can earn rewards by staking for a minimum of 30 days, with varying APRs based on the duration.
• The campaign will run until March 21, 2025, supporting the expansion of LUMIA’s blockchain for real-world assets (RWAs).

Binance unveils Simple Earn campaign for LUMIA token holders

Binance, one of the world’s largest cryptocurrency exchanges, has announced a new campaign designed to reward holders of the LUMIA token through its Simple Earn program. Starting October 24, LUMIA holders will be able to stake their tokens on Binance and earn additional rewards based on the length of their commitment.

The campaign offers flexible staking options, with participants earning different annual percentage rates (APRs) depending on the duration of their stake. Holders who stake their LUMIA tokens for 30 days will receive 6.9% APR, while those opting for a 60-day or 90-day commitment will earn 12.9% and 19.9% APR, respectively. The staking period will run through March 21, 2025.

Participants can stake a minimum of 0.1 LUMIA and up to 25,000 tokens during the campaign. Binance’s Earn program is designed to enable crypto users to grow their assets by participating in staking initiatives, with rewards paid out in the same token. This approach empowers blockchain communities to benefit from holding their assets while engaging in staking opportunities.

According to Lumia, a blockchain platform focused on real-world asset (RWA) tokenization, the campaign will serve as an incentive for both existing and new token holders.

“The Binance Simple Earn program will give existing LUMIA holders an opportunity to earn yield on their assets while incentivizing new users to explore the features and benefits of Lumia’s RWA chain. In the process, it will raise awareness of the use cases being engineered for Lumia and its ability to deliver deep liquidity procured from a range of centralized and decentralized sources.”

LUMIA tokens play a critical role in the Lumia ecosystem, serving functions such as governance and node rewards. The platform aims to bridge physical assets and digital finance by enabling the tokenization and liquidity of RWAs like real estate, art, and commodities. Through Lumia’s blockchain and liquidity aggregation protocol, tokenized assets can be integrated into decentralized finance (DeFi) ecosystems, unlocking new opportunities for both institutional and retail investors.

The campaign follows Binance’s support of the Lumia token swap event, which allowed its users to seamlessly acquire LUMIA tokens. This effort has made it easier for DeFi and Web3 participants to explore the benefits of RWA tokenization on the Lumia blockchain.

To sum it up

With this new staking campaign, Binance is helping to expand the reach of LUMIA while giving token holders the opportunity to earn rewards. By integrating RWAs into its blockchain, Lumia is positioning itself as a key player in the evolution of tokenized assets in digital finance.