Bitcoin Holds $78K Amid Signs Of Economic Recovery: Analysts

A surprise uptick in a key factory gauge has traders rethinking risk, while crypto watchers debate whether Bitcoin will ride a fresh wave higher or stay stuck in a drawdown.

The ISM Manufacturing PMI rose into expansion territory in January, and that single data point has set off a flurry of takes from market strategists and crypto analysts alike.

ISM Manufacturing Signals Shift

According to the Institute for Supply Management, the PMI clocked in at 52.6 for January. That number crosses the line that separates contraction from growth.

For investors who watch signals closely, a move like that can mean money starts flowing back into assets seen as higher risk.

“Past breakouts in 2013, 2016, and 2020 served as key catalysts for Bitcoin’s major bull runs,” Strive vice president of Bitcoin strategy, Joe Burnett, said.

The Fed will notice. A stronger manufacturing print changes the debate about inflation and rate policy. Traders price in the chance of tighter policy when growth looks solid.

At the same time, some economists point out manufacturing is only one piece of the puzzle. Services, employment, and consumer demand also matter. Reports note the index reading was the best since August 2022, which makes it notable on its own.

One of the longest ISM Manufacturing PMI contraction periods in U.S. history ended this morning with a breakout to 52.6, up 4.7 points from December.

Past breakouts in 2013, 2016, and 2020 served as key catalysts for Bitcoin’s major bull runs.

This ends 26 consecutive months of…

— Joe Burnett, MSBA (@IIICapital) February 2, 2026

Bitcoin Price Action And Market Mood

Bitcoin’s price has been choppy. After hitting a high above $125,000 late last year, it tumbled and then bounced into the $78,000 area. Reports say the drop followed a major liquidation event and a string of macro shocks that pushed investors toward safe assets.

Some buyers are taking the dip as an entry point. Others remain on the sidelines. Correlations with stock tech names have been strong, which means Bitcoin has behaved more like a risk asset than a digital gold in recent months.

A few traders argue rising PMI readings often precede “risk-on” periods, when speculative bets return. Still, this link is not ironclad. Bitcoin’s moves are shaped by liquidity flows, ETF money in and out, geopolitical flare-ups, and crypto-specific events. The market is being pushed from several directions at once.

Whom To Trust On Forecasts

Institutional voices are splintered. Based on reports from various firms, estimates range from cautious to wildly optimistic. One firm projects a post-crash rally that could send prices well above current levels by year-end.

BTCUSD now trading at $78,474. Chart: TradingView

Another research house warns of more retracement before any sustained upswing. A large institutional player declined to peg a number at all, calling the environment too chaotic to forecast with confidence.

That kind of range tells a clear story: uncertainty rules. Analysts who tie Bitcoin to macro cycles are gaining followers, while those who treat it as an independent asset argue for a different playbook.

Why This Matters

Short-term traders will watch economic prints and liquidity data closely. Longer-term holders will weigh Bitcoin’s role relative to gold and equities. Reports say market structure—who’s buying, who’s selling, and where ETFs are seeing flows—will likely matter as much as any single economic release.

The ISM rise may be the start of a healthier risk tone for global markets, but it will not on its own guarantee a steady climb for Bitcoin. Risk is back on the table, in a manner of speaking, and the path forward will depend on how policy makers, big investors, and retail traders react in the next several weeks.

Featured image from unsplash, chart from TradingView