Bitwise to announce first product in new alpha strategies line next week

Bitwise Asset Management is preparing to unveil the first product in what it’s calling its “alpha strategies” line, with an announcement expected during the week of August 17. The move signals that one of crypto’s largest dedicated asset managers is no longer content to simply track markets. CEO Hunter Horsley laid the groundwork on August 13, publicly mapping out Bitwise’s business into five distinct investor-solution categories: ETFs and ETPs, staking, vault curation, alpha strategies, and a still-undisclosed fifth line that the firm says is coming soon. From index funds to alpha hunting Bitwise currently manages between $10B and $15B in client assets and offers more than 70 investment solutions across various categories. Jeff Park heads the alpha strategies division at Bitwise. The firm started laying the groundwork for this push back in September 2025, when it brought on portfolio managers with backgrounds in crypto multi-strategy trading and derivatives. Why alpha strategies matter now Park’s division has already been involved with options income ETFs at Bitwise, which offer investors exposure to crypto while generating yield through options writing. The competitive landscape ...