BlackRock Goes All In: From Anti-Crypto to Competing for Bitcoin Supremacy

3 weeks ago 10



Once crypto skeptics, BlackRock has pivoted 180 degrees to challenge Strategy Inc. in becoming the world’s largest Bitcoin holder. Here’s how two financial giants are rewriting the rules of crypto adoption.

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Categories: BitcoinBitcoin Newsblackrock cryptoMicroStrategyDigital CurrenciesDigital Tokens

A New Crypto Crown at Stake

The race to become the world’s largest corporate holder of Bitcoin is heating up — and it’s no longer a one-man show. Once a vocal skeptic of digital assets, BlackRock, the world’s largest asset manager, is now in direct competition with Strategy Inc. (formerly MicroStrategy), vying for dominance in the crypto space. With both giants holding over half a million BTC, the question now is: who will claim the crypto crown first?

BlackRock’s Bold Pivot: From Doubt to Domination

Back in 2017–2018, BlackRock CEO Larry Fink dismissed Bitcoin, claiming there was “zero interest” from clients. Fast-forward to 2025, and the firm is managing the iShares Bitcoin Trust (IBIT)—the world’s most successful spot BTC ETF to date.

Key milestones in BlackRock’s crypto turnaround:

  1. 2023: Filed for a spot Bitcoin ETF
  2. Jan 2024: iShares Bitcoin Trust (IBIT) approved
  3. June 2025: IBIT crosses $70 billion in AUM
  4. June 2025: BTC holdings reach ~667,000 BTC
  5. Public goal to become the world’s top crypto asset manager by 2030

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Strategy Inc. milestones:

  1. First corporate buyer of BTC in 2020
  2. Converted entire treasury into Bitcoin
  3. Rebranded from MicroStrategy to Strategy Inc. in 2024
  4. Views Bitcoin as a hedge against fiat devaluation
  5. In June 2025, Strategy launched BTC-backed preferred stock offering a 10% yield, aiming to raise nearly $1 billion to buy even more Bitcoin — a clear signal of its long-term conviction.

Side-by-Side: BlackRock vs. Strategy Inc.

CategoryBlackRock (IBIT)Strategy Inc.
Bitcoin Holdings~667,000 BTC~582,000 BTC
StrategyETFs, institutional asset managerDirect purchase on balance sheet
Market PositionWorld’s largest asset managerLargest corporate BTC holder
Recent NewsIBIT hits $70B AUM, targets top crypto asset manager by 2030Issued BTC-backed preferred stock to raise $1B
ApproachRegulated, compliant ETFsMaximalist, leveraged direct buys

Bitget CTA

Why This Race Matters for Crypto’s Future

This power struggle isn’t just about who holds the most Bitcoin — it’s a defining moment for crypto’s mainstream legitimacy.

🏛️ BlackRock brings regulatory credibility, Wall Street trust, and deep institutional capital.

🧠 Strategy Inc. brings ideology, conviction, and a bold balance sheet approach.

The outcome may shape how corporations, ETFs, and even nations treat Bitcoin — not as speculation, but as a strategic reserve asset.

Final Thoughts: From Critics to Catalysts

BlackRock’s transformation from crypto critic to market leader proves one thing: Bitcoin has gone institutional. Whether it’s BlackRock leading through ETFs or Strategy doubling down with leveraged buys, this race is reshaping the future of digital finance — and the entire ecosystem stands to benefit.

👉 Ready to join the crypto wave?
Start trading now on Bitget and explore the future of finance.

$BTC, $MSTR, $IBIT

Rudy Fares

Article By

Rudy Fares

Equity Trader, Financial Consultant, Musician and Blockchain Aficionado. I spend my time doing Technical and Fundamental Analyses for Stocks, Currencies, Commodities and Cryptocurrencies.

A New Crypto Crown at Stake

The race to become the world’s largest corporate holder of Bitcoin is heating up — and it’s no longer a one-man show. Once a vocal skeptic of digital assets, BlackRock, the world’s largest asset manager, is now in direct competition with Strategy Inc. (formerly MicroStrategy), vying for dominance in the crypto space. With both giants holding over half a million BTC, the question now is: who will claim the crypto crown first?

BlackRock’s Bold Pivot: From Doubt to Domination

Back in 2017–2018, BlackRock CEO Larry Fink dismissed Bitcoin, claiming there was “zero interest” from clients. Fast-forward to 2025, and the firm is managing the iShares Bitcoin Trust (IBIT)—the world’s most successful spot BTC ETF to date.

Key milestones in BlackRock’s crypto turnaround:

  1. 2023: Filed for a spot Bitcoin ETF
  2. Jan 2024: iShares Bitcoin Trust (IBIT) approved
  3. June 2025: IBIT crosses $70 billion in AUM
  4. June 2025: BTC holdings reach ~667,000 BTC
  5. Public goal to become the world’s top crypto asset manager by 2030

Join us on Discord

Join us on WhatsApp

Strategy Inc. milestones:

  1. First corporate buyer of BTC in 2020
  2. Converted entire treasury into Bitcoin
  3. Rebranded from MicroStrategy to Strategy Inc. in 2024
  4. Views Bitcoin as a hedge against fiat devaluation
  5. In June 2025, Strategy launched BTC-backed preferred stock offering a 10% yield, aiming to raise nearly $1 billion to buy even more Bitcoin — a clear signal of its long-term conviction.

Side-by-Side: BlackRock vs. Strategy Inc.

CategoryBlackRock (IBIT)Strategy Inc.
Bitcoin Holdings~667,000 BTC~582,000 BTC
StrategyETFs, institutional asset managerDirect purchase on balance sheet
Market PositionWorld’s largest asset managerLargest corporate BTC holder
Recent NewsIBIT hits $70B AUM, targets top crypto asset manager by 2030Issued BTC-backed preferred stock to raise $1B
ApproachRegulated, compliant ETFsMaximalist, leveraged direct buys

Bitget CTA

Why This Race Matters for Crypto’s Future

This power struggle isn’t just about who holds the most Bitcoin — it’s a defining moment for crypto’s mainstream legitimacy.

🏛️ BlackRock brings regulatory credibility, Wall Street trust, and deep institutional capital.

🧠 Strategy Inc. brings ideology, conviction, and a bold balance sheet approach.

The outcome may shape how corporations, ETFs, and even nations treat Bitcoin — not as speculation, but as a strategic reserve asset.

Final Thoughts: From Critics to Catalysts

BlackRock’s transformation from crypto critic to market leader proves one thing: Bitcoin has gone institutional. Whether it’s BlackRock leading through ETFs or Strategy doubling down with leveraged buys, this race is reshaping the future of digital finance — and the entire ecosystem stands to benefit.

👉 Ready to join the crypto wave?
Start trading now on Bitget and explore the future of finance.

$BTC, $MSTR, $IBIT

Rudy Fares

Article By

Rudy Fares

Equity Trader, Financial Consultant, Musician and Blockchain Aficionado. I spend my time doing Technical and Fundamental Analyses for Stocks, Currencies, Commodities and Cryptocurrencies.

Regular updates on Web3, NFTs, Bitcoin & Price forecasts.

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