Caleb & Brown expands to UK, targeting high-net-worth clients with white-glove crypto brokerage

Caleb & Brown, the Australian personal crypto brokerage that was snapped up by Swyftx for up to $200 million last year, has officially launched operations in the United Kingdom. The firm is going after high-net-worth individuals and institutional traders with a pitch that sounds almost retro in the age of algorithmic everything: a real human broker assigned to your account, available around the clock. The UK expansion, which went live on August 3, marks a deliberate bet that the wealthiest segment of crypto investors doesn’t want to use the same platforms as everyone else. A concierge for your crypto Caleb & Brown was founded in 2016 in Melbourne’s Cremorne neighborhood, and the firm has built its entire identity around being the anti-exchange. Each client gets paired with a dedicated broker who handles trades, provides market education, and offers what the company describes as discreet assistance. The model runs on fixed-fee trading, which removes the variable spread structures that can eat into large orders on retail platforms. For clients moving significant capital, like trusts and self-managed funds, predictable costs matter more than a sleek user interface. The UK enti...