China targets 190M tourists by 2030, aims for $150B in tourism revenue

China has announced a new five-year plan aiming to attract 190 million international tourists annually by 2030, with the goal of generating $150 billion in tourism revenue. This strategic move, part of China’s broader economic development plan, seeks to enhance the country’s global influence in the tourism sector. The initiative builds on China’s strong inbound tourism growth in 2025, which saw a 17.1% increase in visitors compared to the previous year. The plan positions tourism as a key driver for economic growth and international engagement.

Key Takeaways

• China’s new tourism plan appears consistent with increasing economic growth prospects, potentially impacting GDP forecasts positively.
• Market pricing suggests participants view the tourism push as potentially enhancing China’s global economic influence and consumption.
• The initiative may indicate China’s strategic focus on leveraging tourism to drive employment and economic development.

What to Watch

Observers will be monitoring how this plan affects China’s GDP forecasts in the coming years. The response from international markets and potential policy changes in visa regulations could indicate a shift in the economic landscape. Attention will also be on whether China meets its ambitious tourism targets, which could further influence GDP growth projections for 2026 and beyond.

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Disclosure: This article was edited by Estefano Gomez. For more information on how we create and review content, see our Editorial Policy.