Circle partners with Chelsea FC as main shirt sponsor, featuring USDC logo

The USDC logo is coming to the Premier League. Circle Internet Group (NYSE: CRCL), the issuer of the world’s most widely used regulated stablecoin, has signed a principal partnership with Chelsea Football Club, making it the club’s front-of-shirt sponsor starting from the 2026/27 season. The deal marks the first time a USDC-branded sponsor has appeared on the front of a Premier League shirt. What the deal actually looks like Both the Circle and USDC logos will appear on jerseys worn by Chelsea’s men’s, women’s, and academy teams. The sponsorship is structured as a one-year agreement with an option to extend. It debuted publicly on August 30, 2026, when Chelsea hosted Brighton in a Premier League home fixture at Stamford Bridge. Why Circle is spending on a football kit Circle went public on the New York Stock Exchange under the ticker CRCL. The company has been expanding USDC’s infrastructure and institutional adoption, including obtaining a trust charter in New York. The executives involved in the announcement emphasized global reach and innovation as the thematic anchors of the partnership. Crypto sponsorships in sport: where this fits The crypto industry’s relationship with elite...