Circle Puts USDC on the Front of Chelsea’s Shirts in Principal Partnership

A footnote to Circle's announcement states that it "does not constitute an invitation or inducement to acquire, hold or trade any cryptoasset, or to use any financial service." Circle’s Internet Group will put its name and USDC branding on the front of Chelsea Football Club’s shirts from the 2026/27 season, a principal partnership announced on Friday that makes its on-pitch debut on Sunday, August 30, when the men’s side hosts Brighton in their first home Premier League match of the campaign. The agreement covers the Men’s, Women’s, and Academy kits. Neither company disclosed the value or length of the deal, though Chelsea’s commercial executives had reportedly held out for £60 million to £65 million a year for the slot; reports and rumors put the reduced asking price at around £45 million. “We built USDC on the belief that money should work seamlessly for everyone everywhere, the way the internet does. Partnering with Chelsea connects us with a global sports community built on that exact same borderless vision,” said Jeremy Allaire, Co-Founder and CEO of Circle. Circle 🤝 @ChelseaFC USDC is coming to global football. Circle is proud to partner with Chelsea FC, one of the most recog...