Crypto.com brings OG prediction markets to New York amid Knicks Finals run

OG, a new prediction market experience powered by Crypto.com, has officially launched in New York, partnering with New York Knicks standout OG Anunoby as its first brand ambassador, according to a Saturday statement.

The announcement follows Anunoby’s breakout performance during the Knicks’ 2026 NBA Finals campaign. His relentless play, key defensive stops, and memorable game-winning tip-in in Game 4 have helped transform him into one of the NBA’s most recognizable stars.

“OG Anunoby’s Game 4 performance is that of an OG and deserves a permanent place in the arena of New York sports. We’re cementing that legacy by making him the ambassador for our OG Prediction Markets launch in New York,” Kris Marszalek, CEO of Crypto.com, said in a statement.

According to the team, OG aims to give users access to a wide range of CFTC-regulated sports contracts, alongside opportunities tied to financial, political, cultural, and entertainment events. The platform combines the simplicity of a consumer app, the engagement of social platforms, and institutional-grade reliability, they added.

OG enters New York amid a surge of momentum across the city’s sports scene. From the Knicks’ historic Finals journey to the anticipation surrounding upcoming World Cup matches, including the Final in New York, fan excitement has never been higher.

To celebrate the launch, OG said it will unveil a large-scale advertising campaign in Times Square this weekend.

“New York sports fans show unforgettable love and energy,” OG Anunoby stated, noting that he was excited to partner with the platform and engage with New York’s passionate sports community.

Crypto.com launched OG in February as a standalone prediction market platform that combines event trading, social engagement, and leaderboard competition. Users can trade on outcomes across sports, finance, politics, entertainment, and culture.

The platform is powered by Crypto.com’s CFTC-regulated exchange and clearinghouse. It plans to leverage Crypto.com’s regulatory expertise and infrastructure to grow the platform across the US and international markets.