David’s Bridal plans to spin off AI platform Pearl as a public company

David’s Bridal, the company best known for racks of white gowns and fitting-room tears, plans to take its artificial intelligence platform public. According to CNBC, the retailer intends to spin off Pearl into a publicly traded company by 2027. What Pearl actually is Pearl is the name David’s Bridal gives to its AI-driven wedding planning ecosystem. The company has organized it around two main products, one for each side of the wedding economy. The first is Pearl Planner, built for couples. It handles budgeting, vendor matching and task management, and it tracks more than 300 separate wedding planning tasks. The second is Pearl Connect, aimed at wedding vendors such as photographers, florists and venues. It launched on September 16, 2026, as a dual-sided platform that links vendors with couples, and its tiered pricing begins at $49 per month. The pitch rests on data. David’s Bridal says Pearl draws on 75 years of proprietary wedding information collected over the company’s long history in bridal retail. The early numbers Pearl Planner entered public beta in 2025. Within nine months, it had attracted more than 110,000 users. The company reached that figure without spending on paid m...