Ether.fi will launch its own stablecoin on Ethena’s whitelabel infrastructure

Ether.fi wants its own dollar. The liquid staking protocol will launch a branded stablecoin built on Ethena’s Whitelabel infrastructure, joining a growing list of crypto projects that would rather mint their own digital dollars than rent someone else’s. How the Ethena whitelabel arrangement works Ethena’s Whitelabel Stablecoin-as-a-Service platform lets a protocol issue and manage a dollar-denominated token under its own name. Ethena handles the heavy machinery behind the scenes. That machinery covers issuance, backing management, custody, reserves and liquidity integrations. Ether.fi gets the brand and the user relationship, while Ethena runs the plumbing that keeps the token pegged and redeemable. The arrangement also lets Ether.fi share in the revenue the stablecoin generates. Ether.fi has not yet confirmed the stablecoin’s name, launch timeline or backing mix. The economic features, including how revenue will be split, have also not been disclosed. A platform with a track record, sort of Ethena’s Whitelabel platform gained public traction around September 2025. It has already been used to deploy branded stablecoins for other projects. Jupiter launched jupUSD on Solana through t...