Ethereum courts Wall Street with new ‘institutions’ website

The Ethereum Foundation has launched a new website designed to onboard more institutions by providing clear pathways for businesses to move from traditional finance to the Ethereum ecosystem. 

In an X post on Wednesday, the Ethereum Foundation unveiled “institutions.ethereum.org,“ developed by its Enterprise Acceleration team with the aim of showcasing the network and helping guide businesses that are adopting Ethereum. 

“Ethereum is the neutral, secure base layer where the world’s financial value is coming onchain. Today, we’re launching a new site for the builders, leaders, and institutions advancing this global movement,” the post reads. 

Ethereum Foundation launches a new resource aimed at courting institutions. Source: Ethereum Foundation 

The website has a simplistic design and showcases institutional use cases such as tokenized Real World Assets (RWAs), stablecoins, decentralized finance (DeFi), privacy tools and layer 2 networks.  

The site also showcases links to data showing that Ethereum hosts 75% of the RWA market share, 65% of all DeFi total value locked (TVL) and 60% of all stablecoin TVL. 

It also highlights major institutions already on the network, accompanied by key examples of their work on Ethereum via onchain data. It points to Visa with its annual $1 billion stablecoin volume, BlockRock’s $1.15 billion worth of tokenized assets under management, and Coinbase’s $15.5 billion TVL via its layer 2, Base. 

There are links to three different sections on the site: “Digital Assets,” which provides an overview of various blockchain sectors; Live Data; and a Library offering “Institutional Insights” from research reports, news articles, and more. 

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The launch of the new website marks another push by the Ethereum Foundation to better market the blockchain.

Earlier this year, Ethereum Foundation-backed Etherealize launched to address an apparent lack of institutional education or knowledge about Ethereum. 

Other recent improvements include a new roadmap from the Ethereum Foundation, released in mid-September, outlining plans to introduce end-to-end privacy features to the Ethereum network as part of a rebranding of its “Privacy and Scaling Explorations” initiative to “Privacy Stewards of Ethereum.”

During the same month, the Ethereum Foundation also unveiled a new AI-focused research team, with the goal of developing a strong AI economy of autonomous agents and bots on Ethereum and providing a decentralized AI stack to support developers. 

“Our mission: make Ethereum the preferred settlement and coordination layer for AIs and the machine economy,” noted Ethereum Foundation research scientist Davide Crapis via X.

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