FIFA Collect uses blockchain to curb World Cup ticket scalping

FIFA wants fans to trust their tickets again, and it is using a blockchain to do it. FIFA Collect, the governing body’s official digital collectibles platform, is pitching on-chain records as a way to verify ticket authenticity, track who owns what, and smooth out the buying process for sports fans. The timing matters: the 2026 FIFA World Cup is approaching, and demand for seats at football’s biggest event is famously intense. How the system actually works FIFA Collect now runs on its own custom Layer-1 network, called the FIFA Blockchain. It is built with Avalanche technology and is EVM-compatible. The platform’s core products are two types of tradable digital collectibles. They are called Right-to-Buy (RTB) and Right-to-Ticket (RTT) assets. Holders of these assets get priority access to purchase official ticketing for the 2026 World Cup. There is an important catch. RTBs and RTTs are not entry tickets themselves. They grant the right to buy a ticket, not the right to walk through the stadium gates. A fan still has to redeem that priority access and complete an official purchase. Because the assets live on-chain, they can be traded on a secondary market before redemption. Ownershi...