From classrooms to cafés: How AI embeds itself in Southeast Asia

Homepage > News > Business > From classrooms to cafés: How AI embeds itself in Southeast Asia Artificial intelligence (AI) has moved well beyond being a novelty in Southeast Asia. AI’s quiet rise into everyday life Real people, real AI uses cases in Southeast Asia AI habits that set markets apart Balancing growth and sustainability For millions across the region, it’s no longer just a chatbot that answers questions. It’s becoming a study partner before exams, a marketing assistant for small businesses, a travel planner, a brainstorming companion, and even a second opinion before publishing politically sensitive content online. That shift was on full display during Google’s (NASDAQ: GOOGL) recent Southeast Asia media event, where executives shared regional adoption trends. But it was the stories from everyday users that painted the clearest picture of how AI is becoming woven into daily life. Rather than talking about what AI could do, students, creators, and entrepreneurs showed what they’re already doing with it. The diversity of Southeast Asia means AI adoption doesn’t follow a single pattern. According to Google’s regional findings, students in Vietnam are using Gemini ...