Generali Group adds 100,985 shares of Bitcoin treasury company Strategy

One of Europe’s best-known insurance groups just made its Bitcoin bet a lot bigger. It did so without buying a single coin. Generali Group disclosed that it purchased 100,985 additional shares of Strategy Inc. (NASDAQ: MSTR), bringing its total position to 237,930 shares. What Generali actually bought The purchase came through Generali Asset Management SPA SGR, the group’s investment arm, during the third quarter of 2026. The full stake is valued at approximately $36.4 million. Some quick subtraction shows Generali held 136,945 shares before the latest round. The Strategy position represents about 0.64% of Generali’s overall portfolio, and it ranks 35th among its holdings. That portfolio contains billions of dollars in assets under management. The insurer is also in familiar company. Vanguard and BlackRock have both increased their Strategy holdings as well, and institutional ownership of the stock sits at approximately 59.84%. Why Strategy is the Bitcoin proxy of choice Strategy was once known mainly for business intelligence software. That changed in 2020. Under Executive Chairman Michael Saylor, the company pivoted to a Bitcoin-centric model and started using its balance sheet a...