Higgsfield targets over $1B in annual revenue based on current performance

Higgsfield, the AI video generation startup founded just three years ago, is on pace to cross $1 billion in annualized revenue by the end of 2026. The San Francisco-based company hit a $500 million run rate by mid-June, up tenfold from the roughly $50 million it was generating last September. From browser tool to billion-dollar business The company launched its browser-based product in March 2025 under CEO Alex Mashrabov, who previously ran generative AI efforts at Snap. Within a year, the platform had attracted more than 30 million users across over 200 countries. By January 2026, the annualized run rate had already climbed to around $200 million, then more than doubled again over the following five months. Higgsfield turned cash-flow positive in May 2026. The revenue engine is fueled overwhelmingly by one sector: advertising. Roughly 70% of Higgsfield’s business activity comes from commercial marketing. The platform lets brands and agencies generate video ads at scale. Some 390 Fortune 500 companies now count themselves as clients. Investors are paying attention Higgsfield closed a $400 million Series B round in August 2026, valuing the company at $5.4 billion. That’s a more than...