Ipsos survey finds only 3% of Americans familiar with tokenized assets

A DeFi Education Fund poll shows a wide gap between what the industry is building and what the public understands Tokenization is one of the buzziest ideas in finance right now. According to a new Ipsos survey, almost nobody in America knows what it is. Only 3% of US adults described themselves as extremely or very familiar with tokenized assets. Between 89% and 90% said they were not very familiar or not at all familiar. What the Ipsos numbers show The DeFi Education Fund (DEF), a crypto policy and advocacy group, commissioned the poll. Ipsos fielded it from September 8 to 16, 2026, and surveyed 1,545 US adults. General crypto awareness did not fare much better. Just 9% of respondents said they were extremely or very familiar with crypto, down slightly from 10% in 2025. Ownership data tells a more interesting story. The share of adults who have ever owned or used crypto rose to 22%, up from 18%. Recent activity, though, stayed put. Only 13% said they used crypto in the past year, the same as before. Distrust in banks, curiosity about DeFi The survey also asked about the traditional financial system. Only 19% of respondents said they view the current US financial system as secure. ...