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Ivory Coast ground out a 1-0 win over Norway in the round of 32 at AT&T Stadium in Arlington, Texas on June 30, booking a date with Brazil in the next knockout round. Ivory Coast controlled the tempo throughout, pressuring the Norwegian back line with constant rhythm changes, while Erling Haaland was largely invisible for the entire 90 minutes.
FIFA’s crypto experiment enters the spotlight
Kraken became FIFA’s first Official Crypto Exchange Supporter, a deal announced on June 9. The partnership is specifically aimed at boosting crypto awareness among fans in North America and Europe, the two regions hosting this expanded 48-team tournament.
FIFA built its official blockchain infrastructure on Avalanche, creating the foundation for digital collectibles tied to tournament moments. Chiliz, the blockchain platform behind fan tokens for major sports clubs, is powering another layer of engagement. Chainlink is running FIFA’s official prediction market through a platform called ADI PredictStreet.
What happened on the pitch
Haaland, the player Norway’s entire tournament hopes rest on, barely registered. The Manchester City striker was starved of service and couldn’t impose himself on a game that was played largely on Ivory Coast’s terms.
The reward for Ivory Coast is a round-of-16 meeting with Brazil. This is the first World Cup to feature 48 teams, up from 32 in previous editions.
What this means for crypto investors
Tokens to watch during the knockout rounds include AVAX, CHZ, and LINK, each of which has a direct technical connection to FIFA’s tournament infrastructure. Trading volumes for these assets tend to correlate with tournament milestones: upsets, star performances, and elimination drama all drive engagement with the platforms they power.
Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.
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