Jess Asato sues xAI over Grok deepfakes and consent violations

A sitting British MP is taking Elon Musk’s AI company to court. Jess Asato, the Labour MP for Lowestoft, has filed a legal claim against xAI LLC over sexualized deepfake imagery of her that she says was produced with the company’s Grok chatbot. What the lawsuit says Asato filed her claim on June 3, 2026, under Claim No. KB-2026-002373. It alleges breaches of the Data Protection Act 2018 and misuse of private information. She is asking for more than money. The claim seeks damages plus a court order compelling xAI to take down the offending content and to put safeguards in place so it doesn’t happen again. The material at the center of the case is grim. Degrading deepfake images of the MP spread widely online, and one appeared to show a sexual assault. Video content was also involved. The imagery surfaced shortly after Asato publicly criticized Grok in January 2026 for enabling similar abuse aimed at other women and children. Asato reported the material to X, the social platform owned by Musk. Her complaints were repeatedly dismissed, and the content stayed online long after she flagged it. The scale of the Grok problem Asato’s January warnings did not come out of nowhere. By researc...