Kalshi secures World Cup branding deal through ADI Predictstreet

Kalshi has entered a strategic branding and product partnership with ADI Predictstreet, the official prediction market partner of the FIFA World Cup 2026.

Beginning with the knockout stage, Kalshi branding will appear alongside ADI Predictstreet across stadium, television and online placements connected to the tournament.

Kalshi will also support the longer term expansion of markets available through ADI Predictstreet’s platform, extending the partnership beyond the World Cup.

The deal gives Kalshi increased exposure at the world’s largest football event without making the company a direct official partner of FIFA. ADI Predictstreet retains the official prediction market designation.

The partnership comes as World Cup activity drives record engagement across prediction market platforms.

Kalshi said its daily trading volume exceeded $1 billion last week. The company has also signed tournament focused partnerships with the Argentine Football Association, the Croatian Football Federation, Luka Modric and Men in Blazers.

Kalshi controls approximately 89% of measured US prediction market volume, according to estimates from Bank of America, placing it well ahead of competing regulated platforms.

ADI Predictstreet CEO Dimitrios Psarrakis said the partnership would combine Kalshi’s reach with ADI Chain’s infrastructure to introduce prediction markets to a broader global audience.

Kalshi CEO Tarek Mansour described the World Cup as a major opportunity to expand awareness of the platform and increase fan engagement.

FIFA appointed ADI Predictstreet as its first official partner in the prediction market category in April. The company launched its platform ahead of the tournament and operates under a Gibraltar licence.

The platform initially focuses on football markets but plans to expand into news, technology, entertainment, culture and other real world events.

The partnership arrives as the expanded 48 team World Cup drives record activity across betting and prediction platforms. The tournament includes 104 matches across Canada, Mexico and the United States.

Disclosure: This article was edited by Estefano Gomez. For more information on how we create and review content, see our Editorial Policy.