Less admin, more heart: StonedMNL’s founder balances the hustle with Gemini

Homepage > News > Business > Less admin, more heart: StonedMNL’s founder balances the hustle with Gemini For many small business owners, there is a common concern that adopting AI might strip away the personal, authentic touch, especially in businesses, hustles, and crafts deeply reliant on human connection and intuition. But Angeli Soriano-Gojo, the solo entrepreneur behind StonedMNL, found that Google Gemini does the exact opposite: it handles the background heavy lifting so she can focus on her clients. Running a niche, highly personal business as a solo creator means wearing every hat imaginable. Beyond listening to clients and matching crystals, Angeli faces the everyday realities of running a small hustle: drafting captions, planning multi-day pop-up events, writing client responses, and organizing inventory descriptions. “Running StonedMNL involves both a very personal practice and the everyday demands of a business,” Angeli shares. “I love connecting with clients and choosing pieces that feel meaningful to them. But I also have content to create, inquiries to answer, and events to prepare for.” To prevent burnout and keep her mental space clear for her clients, Ang...