Live Blog: London Blockchain Conference 2025 Day 2 highlights

CoinGeek returns for Day 2 of the London Blockchain Conference

CoinGeek is back in Battersea for Day 2 of the London Blockchain Conference! We’ve got sessions on personal branding in the DeFi era, stablecoins, how to fix Britain’s public sector, and much more—don’t miss a session by joining us for our Live Blog all day today.

Visionaries Stage: How to win the trust wars

Day 2 opens with another heavy-hitter taking the stage for a keynote—social media and branding wunderkind Elfried Samba. Samba is going to talk to us about how to win trust and attention in the hype-heavy age of decentralization. Samba is CEO and founder of marketing agency Butterfly Effect, and previously served as the Global Head of Social Content for Gym Shark, a brand he helped grow into a social media behemoth and one of the most recognizable, new fitness brands.

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