Mauricio Pochettino’s expected USMNT extension through 2030 opens the door for crypto sponsorship plays

US Soccer is betting big on continuity. The federation has offered head coach Mauricio Pochettino a four-year contract extension that would keep him on the sideline through the 2030 World Cup. Pochettino, who took the job in September 2024 and earns $6 million annually plus a $2.5 million signing bonus, is already the highest-paid coach in USMNT history. The extension proposal was presented in late June 2026, and as of mid-July, Pochettino indicated he’d deliver his answer the following week. The decision has been deliberately postponed until after the 2026 World Cup wraps up. What Pochettino has delivered so far The USMNT reached a round-of-16 exit as co-hosts of the 2026 tournament. The fact that US Soccer moved to lock him down before the tournament even concluded tells you everything about how the federation views the trajectory. The crypto angle investors should watch Crypto firms Kraken and Chiliz are both exploring sponsorship opportunities linked to the 2026 World Cup, according to analysts tracking the space. Chiliz’s CHZ token powers the Socios.com fan token ecosystem, which already serves as the backbone for fan engagement platforms at major clubs worldwide, including FC...