Meta elevates Tucker Bounds to head communications as David Ginsberg shifts to AI role

Meta just rearranged two key pieces on its leadership chessboard. Tucker Bounds, a veteran of both Republican campaign politics and over a decade of corporate communications at the company, is stepping up to lead Meta’s communications operation. Meanwhile, David Ginsberg, who previously helmed research into how Meta’s platforms affect users, is moving into an AI-focused role under the company’s growing artificial intelligence apparatus. The new comms chief’s playbook Before joining Facebook (as it was then known) around 2011, Bounds served as a spokesperson for John McCain’s 2008 presidential campaign. He also held the role of deputy campaign manager for Meg Whitman’s 2010 California gubernatorial run. The company has been juggling a packed docket of reputational challenges. Privacy concerns remain a perennial issue. Content moderation debates show no signs of cooling off. And pressures around teen safety have only intensified, with legislators and regulators on both sides of the Atlantic sharpening their focus on how social platforms affect younger users. Ginsberg’s pivot to AI Ginsberg’s previous work at Meta centered on studying platform effects, including research into user lon...