Meta plans rollout of episodic series and live TV formats on Instagram and Facebook

Meta is turning Instagram and Facebook into something that looks a lot more like television. The company has started testing a feature called “Series” that allows creators to bundle individual Reels into organized, sequential episodes, essentially building mini-shows within the short-video format.

Testing began on June 2, 2026, with a limited group of creators who were already publishing serialized Reels content.

How the Series feature works

Creators can group their Reels into episodic collections, where each video functions as an individual “episode” within a larger narrative arc. Viewers get a dedicated hub on the creator’s profile designed specifically for accessing these sequences in order, with links between episodes and a centralized landing page.

The feature is currently restricted to a small cohort of creators. Meta hasn’t announced any specific timeline for when the broader creator base, or general users, will get access. The company also hasn’t disclosed which geographic markets are included in the initial test.

Meta is reportedly exploring monetization options tied to the Series feature, though no concrete details have surfaced yet.

Why Meta is betting on episodic content

TikTok has already been operating in this space with similar serialized content features, making Meta’s entry feel less like innovation and more like catching up. Meta’s dual-platform deployment across Instagram and Facebook gives it distribution reach across two platforms with billions of combined users.

By enabling creators to build recurring narratives rather than isolated moments, Meta is repositioning Instagram and Facebook as venues for something closer to digital television.

What this means for investors and the creator economy

The risk, as always with Meta’s content experiments, is execution. Remember IGTV? Meta’s earlier attempt at long-form video on Instagram was eventually folded back into the main platform after failing to gain meaningful traction.

The difference this time might be that Meta isn’t asking users to change their behavior dramatically. Series lives inside Reels, a format that already dominates Instagram engagement. Instead of building an entirely new product, Meta is adding a structural layer on top of something people already use.

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