Meta’s earnings call expected to spotlight smart glasses as hardware bet heats up

Meta Platforms is set to report earnings after the market close on Wednesday, and the conversation on Wall Street isn’t about ad revenue or the metaverse. It’s about glasses. Traders expect the company’s Q2 2026 earnings call to lean heavily into its smart glasses business, a product line that has quietly become one of Meta’s most compelling hardware stories. The numbers behind the glasses Meta’s partnership with EssilorLuxottica, the company behind Ray-Ban and Oakley, has produced results that even the optimists didn’t fully anticipate. Sales of Ray-Ban Meta glasses more than tripled in 2025, surpassing 7 million units. That’s up from roughly 2 million units across 2023 and 2024 combined. The trajectory has been steep enough that both companies are reportedly considering scaling annual production capacity to 20 million units by the end of 2026. Some projections suggest that figure could eventually exceed 30 million units. New models are priced between $299 and $799, including prescription-compatible options. Analysts have noted that smart glasses revenue projections may have already surpassed those of Meta’s Quest VR headset line in 2025. If that holds up in the earnings report, i...