Metaplanet enters US Bitcoin market with new subsidiary, eyes $250 million boost

Metaplanet bolsters US presence with Bitcoin treasury initiative, aided by strategic advisory appointments.

Cover art/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.

Japanese Bitcoin investment firm Metaplanet is entering the US market with the launch of Metaplanet Treasury Corp., a wholly-owned arm based in Florida.

According to a May 1 statement, the firm said the move signals a major step in its strategy to grow its global presence and deepen its role in the Bitcoin ecosystem.

Metaplanet Treasury Corp.

The Bitcoin-focused company plans to raise $250 million in capital through the new entity. This funding will boost its BTC reserves and offer improved liquidity solutions to institutional investors.

Metaplanet CEO Simon Gerovich said the move marks a turning point in Metaplanet’s growth as a Bitcoin treasury-focused company.

Gerovich also explained that Florida was chosen as the entity’s base because of its rising status as a key location for Bitcoin-related innovation. He noted that the new branch will support around-the-clock operations and help expand Metaplanet’s influence in American financial markets.

Metaplanet’s expansion into the US follows its December 2024 listing on the OTCQX Market under the ticker MTPLF. The company also has operations in the British Virgin Islands.

With the US subsidiary in place, Metaplanet strengthens its global structure and positions itself to move quickly in changing markets.

Meanwhile, Metaplanet’s entry into the US is backed by high-profile advisory appointments. The company recently added David Bailey, CEO of Bitcoin Magazine, to its Strategic Board of Advisors. This followed an earlier appointment of Eric Trump, son of US President Donald Trump, to the same board.

This advisory board comprises global thought leaders and industry veterans committed to advancing Bitcoin adoption and financial innovation.

Competitive landscape

Metaplanet’s entry into the US sets the stage for a new level of competition in the Bitcoin treasury space.

The Japan-based company already holds over 5,000 BTC, making it Asia’s largest corporate Bitcoin holder.

This reserve holdings position it to compete favorably with major US players aggressively expanding their Bitcoin portfolios. Strategy (formerly MicroStrategy), led by Michael Saylor, continues to dominate the space with over 553,000 BTC, valued at over $52.7 billion.

So, as institutional appetite for Bitcoin grows, Metaplanet’s US expansion could make it a formidable player in the evolving digital asset landscape.

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