Payment gateway for marketplace: Entering new markets without increasing payment costs

The partnership between BuySellVouchers and Finassets highlights how scalable crypto payment infrastructure can unlock cost-efficient international expansion.

Bank payments on international marketplaces are losing efficiency, while crypto-based marketplace payments are becoming a fundamental payment infrastructure. Their success depends on the right payments partner and a scalable payment gateway for marketplace operations.

The BuySellVouchers case shows how the right payment solution supports expansion into new markets without increasing costs.

Marketplace payment processing must support business growth

BuySellVouchers.com is a global P2P marketplace for digital vouchers and gift cards, operating since 2015 with around $12 million in monthly turnover across Asia, Africa, Europe, and Russia.

Its business model is based on direct peer-to-peer trading, where marketplaces process payments between multiple parties, including cryptocurrency settlements.

As the company prepared for global expansion into new markets and planned to onboard sellers in different regions, it became clear that the existing payment gateway no longer met evolving business needs. Although crypto payments were already integrated, scaling exposed structural limits in the previous setup, turning the payment infrastructure into a bottleneck.

How to recognize when a payment provider no longer fits a business

Several warning signs indicated misalignment between the provider and the business model:

Sign	How it affects
Rising transaction fees as volumes increase	Makes financial planning difficult and reduces margin predictability as the business scales
Limited network support	Restricts flexibility across different payment methods and limits expansion into new markets
No dedicated technical support	Slows down resolution of transaction-related issues and increases operational risk
Lack of automation tools	Increases manual workload, operational pressure, and internal costs

At scale, these issues directly impact margins, predictability, and global expansion capability.

High volume payment processing requires strict technical and operational standards

For international growth, BuySellVouchers needed more than basic payment processing. It required marketplace payment solutions aligned with its business model.

The company defined clear criteria for a new payment gateway for marketplace operations:

Keeping costs stable as volume grows

The payment solution had to ensure that increasing transaction volume would not proportionally increase costs. This was critical to maintaining stable margins as the business expanded into different regions.

Clear pricing for financial planning

Transparent pricing without hidden monthly fees or setup fees, clear transaction statuses, and visibility across all marketplace payments were essential for financial forecasting and managing funds.

Regulatory coverage across regions

Processing had to comply with financial regulations, local regulations, and global regulations, ensuring compliance without limiting global expansion.

Easy onboarding and technical stability

• Scalable APIs capable of supporting growth
• Reliable high-volume payment processing
• Fast resolution of non-standard transaction scenarios typical for P2P marketplaces

Growth requires predictability, financially and operationally.

Finassets removed structural barriers for BuySellVouchers

After switching providers, BuySellVouchers partnered with Finassets.io low fee crypto payment gateway, which delivered a scalable marketplace payment platform designed for global payments and global payouts.

Low cost payment processing: financial effect of reducing processing costs by 50%

A fixed-fee model was implemented, allowing the company to forecast operational costs in advance and manage margins effectively.

Additionally, TRC-20 transaction optimization was introduced through the use of pre-purchased TRON Energy instead of burning TRX for every transaction.

As Vitalijs Feldmanis, CEO of Finassets, explains: “One of Finassets’ key advantages is that clients save significantly on transaction fees for the TRON network (TRC-20), because we cover network fees with purchased energy instead of burning TRX.”

Results:

• Processing fees reduced in half
• Predictable unit economics as turnover increased
• Direct positive impact on profitability

Broad network support

Support for more than 70 cryptocurrencies and networks, including ERC-20, BEP-20, Polygon, and others, allowed the platform to adapt to regional preferences and expand without structural payment limitations.

Compliance as a growth enabler

The processing structure aligned with BuySellVouchers’ offshore operating model and provided AML/KYC procedures adapted to the P2P risk profile, without excessive banking-style bureaucracy.

This enabled the company to:

• Standardize compliance processes
• Reduce internal operational workload
• Simplify interactions with a global user base

Compliance became a structured system rather than a scaling obstacle.

Operational stability as a competitive advantage

For a P2P marketplace, transaction speed and predictability directly influence user trust.

After implementing the Finassets infrastructure:

• Transaction statuses became fully transparent
• Delays and manual investigations were minimized
• High transaction volumes were processed reliably

Payments became predictable and manageable at scale.

Centralized visibility and financial control

The Finassets dashboard became a core operational tool for the BuySellVouchers team, particularly the Balance, Transactions, and B2B crypto Exchange tabs.

It enabled transparent balance tracking, full transaction visibility, real-time fiat equivalents, and simplified accounting exports. As a result, financial processes became more structured and operational workload was reduced.

Batch global payouts for high-volume operations

The mass payout feature accelerated recurring and large-volume transactions, a critical function for P2P and digital goods marketplaces.

This helped the business manage payouts more efficiently, save time internally, and maintain full control over payment operations.

Ongoing support and crypto expertise

Through the Finassets dashboard, the team gained:

• Full auditability
• Real-time fiat equivalents
• Simplified accounting

Sergej Balanel, CEO of BuySellVouchers.com, emphasized the importance of partner support: “We want to highlight the ongoing support from our partner, including their specialists being always available on Telegram. We got quick advice from the team, which helped us work smoothly together and speed up the integration process.”

With experienced technical specialists supporting operations, payments became a stable foundation for scalable growth.

Entering new markets without increasing payment costs

Traditionally, entering new markets leads to rising expenses due to fragmented payment methods, local options, bank transfers, and complex compliance requirements.

“As our volumes grew, processing costs and transaction predictability became critical. Finassets removed payments as a bottleneck, which directly improved realized turnover and simplified day-to-day operations. This is infrastructure we can confidently scale on.”
— Sergei B., CEO, BuySellVouchers

Using a unified payment gateway for marketplace operations allowed the company to:

• Maintain a consistent fee structure across regions
• Eliminate chargebacks
• Avoid frozen funds
• Preserve predictable cash flow

Payments became a controllable, scalable infrastructure layer.

Scalability depends on payment architecture

The BuySellVouchers case shows that crypto payments alone do not guarantee lower costs or scalability.

What truly matters is the architecture of the payment gateway for marketplace operations and the strategic choice of a reliable processing partner.

A well-structured payment infrastructure allows businesses to enter new markets without increasing unit costs, improve margins as transaction volumes grow, and reduce operational and regulatory risks.

When payment operations become predictable and scalable, a marketplace gains a stable foundation for sustainable global growth.