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Playnance, a platform aiming to revolutionize Web 3 entertainment, has today made its platform accessible to the public, narrowing the gap for Web 2 users looking to join the Web 3 space. According to the statement, the company has been in operation since 2020, operating a “live ecosystem focused on onboarding mainstream Web2 users into on-chain environments”. The platform offers a unified on-chain infrastructure engineered to power gaming, trading, betting, and prediction seamlessly.
On the announcement, Pini Peter, CEO of Playnance, stated that the launch of the public platform will advance the adoption of Web 3 technologies, giving the average person a simple way to interact with the technology without a deeper understanding of the technicalities behind blockchain. Speaking on the launch.
“Our focus was on building systems that people could use without needing to understand blockchain mechanics. We prioritized live operation and user behavior over public announcements, and this is the first time we are formally introducing the company after reaching scale.” —Pini Peter, CEO of Playnance
The new wave of web 3 entertainment
Playnance was founded in 2020, and the team has spent years developing and operating the platform without public exposure. The platform mainly focuses on giving users a Web 2.0-like feeling while interacting with the apps built on top of it. The company’s products are built to let users participate in on-chain systems without needing to understand blockchain mechanics, using familiar Web2 interfaces such as standard account creation and login flows, while the underlying blockchain functionality runs seamlessly in the background.
Currently, the platform hosts hundreds of gaming, trading, betting, and prediction applications, built for instant settlement and scaling. According to the official website, the platform boasts nearly 150,000 players (10,000 daily active players) and approximately 1.5 million on-chain transactions a day. It also has a partners and affiliates program with ~1,500 partners already in the program and an additional 4,500+ affiliates.
The majority of the users originate from Web2 environments and onboard without using traditional crypto-native tools such as external wallets or manual key management, indicating sustained on-chain activity from non-crypto-native audiences.
Playnance’s infrastructure is designed to support high-volume consumer activity and continuous on-chain execution, reflecting a broader trend in the industry toward practical applications of blockchain technology beyond early adopter audiences. The company states that it plans to continue expanding its ecosystem based on observed user behavior and platform performance rather than speculative adoption models.
G Coin: Powering the Playnance ecosystem
At the heart of the platform is its native token, G Coin, which doubles up as a governance and utility token. The token powers every on-chain transaction, rewards payouts, user activity, and platform engagement, creating live, measurable demand, and the platform welcomes new users.
The token is currently in presale mode, with 70% of the total supply up for the public sale. The tokens are usable across all applications on Playnance, including Up vs Down, PlayW3, PolyWin, Sharker, and Playbita, and more than 10,000 games. These platforms run on shared on-chain infrastructure and wallet systems, enabling users to move across products without repeating onboarding processes. All user activity is executed and recorded on-chain while remaining non-custodial.
G Coin offers more than a speculation tool, but rather a utility-rich tool, as the underlying currency of the multi-platform, cross-game economy. As a community-driven token, G Coin is designed to grow as utility grows, whereby every transaction contributes to its growth and long-term value.
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