PUMP vs FOMO: Can Signing $40M TRUMP Trader Kimchi Help Pump.fun Win the Launchpad War?

Pump.fun signed Solana trader Kimchi as a creative partner on Tuesday, October 20, the same day the meme coin launchpad’s app started selling Rolex prize packs, as it tries to pull retail users from rival trading app Fomo. The pump crypto playbook used to be cheap tokens and fast launches. Now it’s a celebrity and a watch. The PUMP price, the platform’s token, is up 9.16% in 24 hours to $0.004801, with $189.6 million traded. So is Pump.fun buying its way back to the top, or just buying headlines? Kimchi is the first person to truly cross the chasm between crypto and pop culture; the first ever example of a trader becoming a celebrity. He represents exactly where we’re heading: a massive social trading ecosystem that onboards retail and grows to 10x the size we were last… https://t.co/jJztM2hiNp — alon (@a1lon9) October 20, 2026 DISCOVER: Best Meme Coins to Buy in 2026 Who Is Kimchi, and Why Did Pump.fun Sign Him? In Kimchi crypto lore, the story is simple. Kimchi (@kimchi1x) is a pseudonymous meme coin trader who says he made about $40 million trading the official TRUMP token after its January 2025 launch. The claim made his name, and “a Kimchi” became crypto slang for $40 million....