Ripple partners with University of Florida for multi-year branding deal worth $5M annually

Ripple just locked down its second major college athletics sponsorship of 2026, this time planting the XRP logo on the field at the University of Florida’s Ben Hill Griffin Stadium, better known as “The Swamp.” The multi-year deal reportedly generates roughly $5 million per year for the university, placing it among the richest field-logo sponsorships in all of college sports. The branding debuts during Florida’s 2026 football season opener against Florida Atlantic on September 6. The XRP logo will appear prominently at each 25-yard line, meaning roughly 90,000 fans in attendance, plus millions watching on television, will have a hard time missing it. What’s in the deal Beyond the field branding, Ripple secures digital media rights and in-game presentation placements. The agreement also funds financial and technology education programs targeting student-athletes and the broader campus community. The curriculum covers both traditional finance and digital assets. Florida Athletics Director Scott Stricklin positioned the partnership as a forward-thinking collaboration that connects the future of finance with the sports world. The reported $5 million annual price tag represents a signif...