Salesforce’s Marc Benioff joins Trump’s AI rebranding effort with SIForce

Salesforce CEO Marc Benioff has a new favorite acronym. On October 10, 2026, he announced that the company’s AIForce agent platform will now be called SIForce. The “SI” stands for Super Intelligence. That is the term the Trump administration now wants used in place of “Artificial Intelligence.” The change applies only to the platform, not to Salesforce itself. The corporate name stays put, so nobody needs to update the stock ticker or the giant tower in San Francisco. From AI to SI in under two weeks The timeline moved fast. On September 29, 2026, Trump signed an executive order directing federal agencies to replace “Artificial Intelligence” with “Super Intelligence” in their communications. On October 9, 2026, Trump escalated the rhetoric. He referred to people who use the phrase “artificial intelligence” as “THE ENEMY.” One day later, Benioff unveiled SIForce. His framing was not subtle. “The era of Super Intelligence is here.” Salesforce is not the first big name to fall in line. About a week before the Salesforce announcement, Elon Musk said SpaceXAI would become SpaceXSI. Why a name change is more than cosmetic Salesforce’s AIForce platform is built around AI agents. These are...