Stand With Crypto urges EU to ease stablecoin rewards restrictions

Europe’s stablecoin rulebook is getting a performance review, and the public showed up in force. More than 50,000 Europeans sent comments to the European Commission’s MiCA review consultation, asking that regulated stablecoins be allowed to offer rewards like cashback and loyalty perks. The push was organized by the advocacy group Stand With Crypto EU. It lands at an awkward moment, because Europe’s central banks are lobbying in the opposite direction. A letter-writing campaign meets a central bank wall The consultation closed on September 30, 2026. By that deadline, the 50,000-plus submissions had turned a typically sleepy regulatory process into something closer to a public referendum. Stand With Crypto EU says a separate petition backing a broader pro-innovation stablecoin strategy has collected more than 126,000 signatures. The group framed that figure as a sharp break from engagement levels in earlier consultations. Harry Pearce-Gould, the group’s general manager, argued that the sheer number of direct letters shows users understand what the rewards restriction means for them in practice. The core issue is a provision already baked into MiCA, the EU’s Markets in Crypto-Assets ...