Standard Asset Company unveils $1.5 billion Bitcoin and UAE real estate strategy

The Abu Dhabi-based firm tapped Coinbase Asset Management as exclusive manager of its Bitcoin reserve A new UAE investment firm wants to own hotels, branded apartments, and Bitcoin at the same time. Standard Asset Company has unveiled a $1.5 billion strategy that pairs income-producing UAE real estate with a long-term Bitcoin reserve. The firm announced the plan in Gulf News. It also named Coinbase Asset Management as the exclusive manager of its Bitcoin holdings. What Standard Asset Company is building Standard Asset Company, also known as Standard Proprietary Company Ltd., describes itself as a proprietary investment firm based in the UAE. The plan was revealed on October 27, 2026. The timing coincided with the opening of the firm’s headquarters in the Abu Dhabi Global Market, or ADGM. ADGM is Abu Dhabi’s international financial center, and it is where SAC intends to run the strategy. The real estate side targets two property types: hospitality assets and branded residences. The goal for those properties is twofold. SAC wants them to produce operating income while also gaining value over time. The Bitcoin side plays a different role. It is framed as a professionally managed reser...