Strategy bags another $472M in BTC as Bitcoin jumps to new highs

Michael Saylor’s Strategy, the world’s largest public holder of Bitcoin, made another major investment in the asset during the week BTC surged to new historic highs of $118,000.

Strategy acquired 4,225 Bitcoin (BTC) for $472.5 million last week, the company announced in a US Securities and Exchange Commission filing on Monday.

Strategy’s new Bitcoin buy averaged $111,827 per coin, with BTC surging from around $108,000 last Monday to $118,000 by the end of the week, according to CoinGecko.

An excerpt from Strategy’s Form 8-K. Source: SEC

The acquisition has increased Strategy’s Bitcoin holdings to 601,550 BTC, purchased for about $42.87 billion at an average price of $71,268 per coin.

Strategy’s first buy in July

Strategy’s latest Bitcoin purchase was its first officially disclosed in July, following a brief pause during the first week of the month.

During that period, Strategy announced a $4.2 billion stock sale and reported $14 billion in unrealized gains for Q2 2025. A similar pause occurred in early April, likely as the company prepared to report its Q1 gains.

The new purchases brought Strategy’s Bitcoin year-to-date (YTD) gain to 88,062 BTC, or $10.9 billion, compared to a 140,538 BTC gain for the entire 2024, or $13 billion, according to Strategy’s data.

“It’s going up forever, Laura”

Strategy’s latest Bitcoin purchases came amid Bitcoin breaking through the past historical highs above $112,000 last Wednesday.

After starting the week at $108,000, the Bitcoin price surged to $118,000 by Sunday. It has seen further growth to as high as $123,000 on Monday.

As Bitcoin has continued to break new all-time highs since last Wednesday, Strategy’s co-founder Saylor has remained vocal in expressing his bullish outlook on social media.

Related: Strategy’s Michael Saylor raises Bitcoin forecast to $21M by 2046

“It's going up forever, Laura,” Saylor wrote in response to Unchained’s founder Laura Shin, who took to X to post about BTC breaking $119,000 on Sunday.

Source: Michael Saylor

Saylor first delivered the line during a 2021 interview on Shin’s Unchained podcast, where he said:

“It's the technically superior asset class compared to the dollar, the euro, [...] Compared to a stock index, compared to gold, compared to silver, compared to everything you can conceivably buy [...] If you have the superior asset, it's going up forever, Laura.”

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