Strive CEO eyes another preferred equity raise if Bitcoin keeps climbing

Bitcoin treasury companies have turned capital markets into a bit of a playbook. Raise money through creative equity instruments, buy more Bitcoin, repeat. Strive, Inc. is now hinting at the next chapter of that playbook. Strive CEO Matt Cole said the company might launch another preferred equity offering if Bitcoin rises quickly enough and the move would benefit holders of both its common stock, ASST, and its preferred stock, SATA. What Strive is actually building Strive trades on Nasdaq under the ticker ASST and has positioned itself in the Bitcoin treasury lane. The centerpiece of Strive’s financing strategy is SATA, a Variable Rate Series A Perpetual Preferred Stock. SATA currently offers a 13% variable APR dividend. As of June 16, 2026, the company shifted those dividend payments from monthly to daily, a change designed to improve liquidity for holders. SATA trades within a target range of $99 to $101, which keeps the preferred stock close to par value, reducing price risk for income-focused investors who want Bitcoin exposure without the full volatility of holding the underlying asset. The Bitcoin stack and the financing history Strive holds approximately 20,000 BTC as of lat...