Strive CEO Says ASST Can Outrun Strategy in the Next Bitcoin Bull Market

Cole expects Bitcoin to reach $400,000 to $500,000 by late 2029, built on a US debt crisis that forces long-term yields lower. Strive CEO Matt Cole is pitching his company as the likeliest “fastest horse” among Bitcoin treasury firms in the next bull market, and he backed it with seven principles on competition posted on X. His broader argument, however, is that Strive and Strategy need each other to expand the market for Bitcoin-backed digital credit rather than simply fight for the same investors. Strive Claims Twice Strategy’s Amplification “I think Strive has emerged as the leading contender to be the fastest horse in the next bull market,” Cole told Podcaster Robin Seyr. “What will drive the highest total returns will be one, having a high amplification ratio; two, being able to maintain a high amplification ratio; and three, not giving up Bitcoin upside for that amplification ratio.” Amplification compares a company’s preferred stock and debt with the value of its Bitcoin. Strive’s own tracker puts its ratio at 51.4%, all of it from SATA preferred shares, with no debt, while Strategy’s is roughly 25%, putting Cole’s firm at about twice the amplification of Michael Saylor’s. A...