Strive hits $1.77B market cap as Bitcoin treasury strategy pushes shares to $19.73

Strive, Inc. has quietly built one of the largest corporate Bitcoin treasuries on a public market, and the stock price is starting to reflect it. Shares of ASST recently closed at $19.73, giving the company a market capitalization of roughly $1.77 billion, a figure that puts it in the same weight class as legacy consumer brands most people would recognize far more easily. The comparison getting the most attention: Strive’s share price now trades above Wendy’s, which sits in the $8 to $9 range. One company sells Frosties. The other hoards Bitcoin. The market, at least for the moment, prefers the latter. How Strive got here Strive went public through a reverse merger with Asset Entities back in September 2025, a move designed specifically to give the company the capital structure it needed to start buying Bitcoin aggressively. It has not been shy about using that structure. By late August 2026, the firm had accumulated approximately 21,356 BTC, valued at around $1.7 billion. That pile of Bitcoin didn’t materialize overnight. Strive executed multiple purchases throughout 2026, steadily ratcheting up its holdings past the 21,000 mark in a series of transactions that tracked the broader...