Trump Media submits new SEC filing to purchase $2.3B Bitcoin reserve

Trump Media's Bitcoin reserve strategy positions it as one of the top public holders in ongoing digital asset shift.

Cover art/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.

Trump Media & Technology Group has filed a Form S-3 with the U.S. Securities and Exchange Commission, registering 85 million securities related to its previously closed $2.44 billion Bitcoin treasury deal.

The filing also includes a universal shelf registration, granting the company flexibility to issue additional securities in the future as part of a broader crypto-focused financing strategy.

TMTG takes the next step in Bitcoin reserve strategy

The Form S-3 filing, submitted June 5, allows existing investors in the private placement to resell shares publicly and reflects the conversion potential of the $1 billion zero-coupon convertible notes issued in May.

According to the company’s disclosures, net proceeds of approximately $2.32 billion are earmarked to create a corporate Bitcoin reserve. At current prices near $101,000 per BTC, this equates to roughly 23,000 BTC, positioning Trump Media among the top public holders of the asset by volume.

Per company statements, custody of the firm’s Bitcoin reserves is expected to be split between Anchorage Digital and Crypto.com.

The move aligns with Trump Media’s growing involvement in crypto markets, following the recent unveiling of a new fintech brand, Truth.Fi, and a proposed Truth Social Bitcoin ETF that was separately filed with the SEC. The ETF and the S-3 filing were advanced within the same week, marking a rapid sequence of crypto-related disclosures from the company.

CEO Devin Nunes stated that the new capital provides the company with “financial freedom to implement the rest of our strategies,” describing more than $3 billion in liquid assets under management as a foundation for expansion.

He also emphasized the role of Bitcoin exposure in offering differentiated value to shareholders. Trump Media previously announced the closure of the private placement on May 30, pricing 55.8 million shares at $25.72 and issuing $1 billion in convertible notes at a $34.72 strike.

The filing’s dual nature, including both resale registration and a universal shelf provision, gives the company broad discretion to raise additional funds through equity or debt.

Universal shelf registrations are commonly used by public companies to pre-register unspecified securities that can be issued quickly, often via at-the-market offerings, depending on capital needs or market opportunities.

The bold Bitcoin strategy to rival Strategy

With this treasury strategy, Trump Media enters an elite tier of corporate Bitcoin holders. While Strategy remains the largest, with over 580,000 BTC per recent disclosures, Trump Media’s anticipated allocation would place it ahead of companies like Tesla, Semler Scientific, and Japan-based Metaplanet in BTC-denominated reserves. The strategic timing of this expansion comes amid continued interest in corporate treasury diversification and institutional participation in digital assets.

The intersection of this Bitcoin acquisition strategy with Trump’s political influence has drawn scrutiny over potential regulatory and ethical implications. Donald Trump retains a controlling interest in the company through a revocable trust, and critics have pointed to the dual role of Trump as both a media company beneficiary and sitting U.S. president.

As The Times noted, these ties may pose challenges for regulators reviewing the associated ETF filings and broader compliance practices, particularly as the SEC maintains discretion over conversion approvals and public listings stemming from the private placement.

What’s next?

The S-3 filing is subject to SEC review, which will determine whether the resale and future security issuances proceed as structured. The company has not disclosed the timeline or execution details for the actual Bitcoin purchases, including average entry price or hedging strategy, and it remains unclear whether the BTC holdings will be acquired incrementally or all at once.

Anchorage and Crypto.com have yet to confirm the final custody arrangements or insurance provisions associated with the reserve.

Trump Media’s strategic shift toward a crypto-centric model follows a broader trend among U.S. public companies adopting Bitcoin as a balance sheet asset.

The timing of the S-3, coupled with ETF ambitions and Truth.Fi’s rollout positions the firm to expand both its financial and technological footprint using digital assets as a structural pillar.

For now, the company is capitalized with proceeds and filings in place, pending the regulator’s response and final execution on the BTC reserve plan.

The filing cements Trump Media’s pivot from social-media SPAC curiosity to a crypto-heavy corporate vehicle, intertwining the Trump political brand with Bitcoin’s future.

It adds fresh regulatory and ethical stakes: How will an openly pro-crypto White House oversee agencies judging deals that enrich its namesake company?

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