Truth Social to license user data to Wall Street firms via new paid API

Trump Media & Technology Group is about to start selling what might be its most valuable asset: the raw feed of posts from its most influential users, including the President of the United States.

The company announced the upcoming launch of its paid “Truth API,” set to go live on August 1, 2026. The product will give financial services firms and institutional clients real-time access to posts from Truth Social’s top ten trending accounts, a list that includes @realDonaldTrump, @WhiteHouse, and @Kash.

From $3.68 million in revenue to data gold rush

The company reported just $3.68 million in revenue from ads and subscriptions last year. Its net loss clocked in at $712 million, a figure largely driven by crypto asset investment accounting charges.

Interim CEO Kevin McGurn, whose resume includes stints at Shazam, Hulu, Vevo, and T-Mobile, framed the Truth API as a strategic pivot. The move aims to monetize content that financial firms are clearly already consuming, while also cracking down on unauthorized data scraping. TMTG says it has already secured multiple undisclosed clients, including financial news outlets and trading firms.

The market-moving power of a presidential post

McGurn has pointed to documented instances where posts from Donald Trump on Truth Social triggered measurable reactions across equity, crypto, and forex markets.

The company is also reportedly eyeing AI companies as potential customers, offering Truth Social data for model training purposes.

TMTG’s broader diversification play

Since going public in 2024 via a SPAC merger under the ticker DJT, TMTG has been scrambling to diversify beyond its core social media product. The company has expanded into streaming and financial services, and reports indicate it is working toward closing a $6 billion deal with fusion-energy firm TAE Technologies.

The $712 million net loss looms large. Crypto-related accounting charges drove much of that red ink. The Truth API represents a potentially higher-margin revenue stream that doesn’t require the same capital intensity as content production or crypto investments.

What this means for investors and the broader market

For DJT shareholders, the Truth API introduces a new narrative. If TMTG can convert even a modest number of institutional clients into recurring subscribers, it would represent a meaningful improvement over a $3.68 million revenue base.

The product’s value is almost entirely dependent on one user’s continued presence and market relevance. Any scenario where Trump’s posting activity declines would directly undermine the API’s core selling point.

With only ten trending accounts in the initial offering, the Truth API is essentially a bet that quality, meaning proximity to presidential power, matters more than quantity.

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