US ETF assets projected to exceed $20T by 2030, but less than $700M lives onchain

The US ETF market is sitting at roughly $10.4 trillion in assets under management as of March 2025. If Citi Research is right, that number could more than double to $25 trillion by 2030. Even the bank’s bear case puts the figure at $20 trillion. Meanwhile, the amount of ETF assets that actually live onchain? Less than $700 million. That’s roughly 0.007% of the current total. The traditional ETF boom is accelerating Going from $10.4 trillion today to $25 trillion in about five years implies a compound annual growth rate north of 19%. PwC’s global outlook is even more bullish, projecting that worldwide ETF assets could surpass $35 trillion by 2030. The firm had previously estimated $19.5 trillion in global ETF AUM for 2025. A major catalyst behind the growth is active ETFs. Active ETFs employ portfolio managers who make real-time allocation decisions, and they’re expected to surpass $4 trillion in global AUM. Defined-outcome products are also gaining traction. These are ETFs designed to deliver specific return profiles, like buffer strategies that cap upside in exchange for downside protection. Onchain ETFs: big ambition, small footprint Platforms like Ondo Global Markets have begun ...