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US Soccer has offered head coach Mauricio Pochettino a four-year contract extension that would keep the Argentine tactician in charge of the US Men’s National Team through the 2030 World Cup cycle. The proposal, reported on June 26, 2026, comes as the USMNT rides a wave of momentum during the ongoing 2026 World Cup on home soil.
Pochettino has been in charge since late 2024, and the results have been hard to argue with. A commanding 4-1 victory over Paraguay helped the US secure a top-of-group finish in the current tournament.
Pochettino’s resume includes stints at Tottenham Hotspur, Paris Saint-Germain, and Chelsea. The decision on whether Pochettino accepts the extension is expected to come after the 2026 World Cup concludes.
Crypto sponsors betting big on American soccer
Kraken, the major crypto exchange, announced its official partnership with US Soccer on June 9, 2026. The deal makes Kraken a visible presence across USMNT branding and matchday experiences.
Chiliz, the blockchain firm behind the Socios.com fan engagement platform, has pledged between $50 million and $100 million to enhance fan interaction tied to the 2026 World Cup, leveraging its CHZ token to power digital fan experiences including voting on team-related decisions, accessing exclusive content, and earning rewards.
What this means for investors
The USMNT’s strong World Cup performance creates a feedback loop for its crypto sponsors. More wins mean more eyeballs, more engagement with platforms like Socios.com, and potentially increased trading activity for fan tokens and associated digital assets.
Investors watching sports-adjacent crypto plays should keep one eye on Pochettino’s decision and the other on whether Kraken and Chiliz convert World Cup visibility into actual platform growth metrics in the months following the tournament.
Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.
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