USDC gets promoted to the Premier League with Chelsea main shirt sponsor deal

Chelsea Football Club has named Circle Internet Group as its principal and official front-of-shirt partner for the 2026/27 season, putting USDC on the club's kits as the stablecoin company seeks a larger mainstream audience.The deal announced by Chelsea covers the men's, women's and academy shirts. Circle and USDC branding is scheduled to appear for the first time on Aug. 30, when Chelsea's men's team plays its first Premier League home game of the season against Brighton.USDC is far more prominent in sponsorship placement than Circle itself. The partnership announcement frames the Chelsea shirt as a way to place that product name before the club's international football audience.USDC gets a front-of-shirt platformThe agreement gives Circle the club's “principal partner designation” and the central sponsor position on three sets of Chelsea shirts, covering the senior men's and women's teams as well as academy shirts for the 2026/27 season.For Circle, the obvious value is brand exposure. The company is placing both its corporate name and the USDC label on the most prominent sponsor space on Chelsea's shirts, connecting a financial technology company and its stablecoin with a sports ...