Visa survey finds nearly half of Asia-Pacific consumers likely to use stablecoins

Stablecoins are having a moment in Asia-Pacific. A new Visa study finds that 46% of consumers across the region are likely to use them within the next five years. There’s a catch. Plenty of those future users seem to misunderstand the product. Among respondents, 41% believe stablecoins always increase in value. What Visa found Visa released the findings on October 5, 2026, as part of its Consumer 360 study. The research ran between June and July 2026. Visa surveyed 14,250 people aged 18 to 65 across 14 markets in the Asia-Pacific region. Some 46% of respondents said they are likely to adopt stablecoins within five years. Only 16% reported using them over the past 12 months. Awareness is already widespread. About 66% of respondents said they know what stablecoins are. Just 6% showed an accurate grasp of how stablecoins actually work. The understanding gap The 41% figure is the one that should catch the attention of anyone building in this space. A stablecoin is designed to hold a steady value, usually by tracking a reference asset such as a national currency. Among respondents who were aware of stablecoins but hadn’t used them, 38% pointed to fears of fraud or scams as a reason for ...