XRP logo heads to Florida Gators field under multi year Ripple deal

Ripple has expanded XRP’s presence in major U.S. college sports through a multi-year sponsorship with the University of Florida that will put the token’s logo on the field at Ben Hill Griffin Stadium. Summary Ripple has signed a multi year partnership with the University of Florida that will put XRP branding on the football field at Ben Hill Griffin Stadium. The deal covers digital properties and event signage, while Ripple will support financial and technology education for student athletes and the campus community. Florida becomes Ripple’s latest major college sports partner after the company put XRP branding on University of Kansas athletics uniforms earlier this year. XRP traded near $1.41 on Friday as spot XRP ETF demand cooled, with cumulative net inflows remaining around $1.6 billion. Florida Athletics said Friday that XRP branding will appear on the football field at the 88,548-seat stadium beginning this season, while the partnership will extend to digital properties and event signage across Gainesville. Financial terms were not disclosed. Ripple has committed to supporting financial and technology education for student-athletes and the university community, covering subje...