XRP reaches Kansas fans after dominant football win

XRP received new mainstream exposure on Sept. 7 when the Kansas Jayhawks football program shared a season-opening video featuring the cryptocurrency following its 51-6 victory over Long Island University. Summary Kansas featured XRP branding after opening its 2026 season with a 51-6 victory over LIU. Kansas says XRP patches will appear across uniforms for all university athletic teams under agreement. The Jayhawks generated 613 offensive yards while limiting Long Island to 146 total yards overall. Ripple also signed Florida Athletics, where XRP branding appears at Ben Hill Griffin Stadium now. XRP traded near $1.38 after falling about 2% during the latest 24-hour period observed Tuesday. The footage came from Kansas’ Sept. 4 game at David Booth Kansas Memorial Stadium. It marked one of the first prominent football appearances for XRP since Kansas Athletics signed a multi-year sponsorship agreement with Ripple in July. The official Kansas Football post included an XRP mention alongside scenes from the victory. The appearance was part of an existing commercial partnership rather than a separate endorsement announced after the game. Kansas improved to 1-0 with the win. Long Island fel...